SPEAKER_01 0:00

One thing I I learned very on is that there's some there's always something to learn. With every fo failure, success, every single person, there's at least one thing you can learn from them. And uh I don't really I wouldn't have seen it as a loss had I met with anyone else.

SPEAKER_02 0:18

All right, everybody. Welcome to another episode of Connections That Matter, where we share stories of Northern Colorado's best networkers and find out some of the connections that they've made that have led to their success. Today we have a special episode. We're doing a partnership deep dive featuring a returning guest. We have Tim Jordan back on the show. And uh, if you caught that previous episode, he shared an awesome story of how he met our other guest, Michael Wynn. So, Michael and Tim, welcome to Connections That Matter. Thanks for having us. Excited to be here to be here. Right on. Well, you guys look very branded in the service catalyst. So before we get to the faded Facebook post, um, you know, share a little bit about what service catalyst is.

SPEAKER_03 1:00

Yeah. So what service catalyst is well, you know that stage in business where you're working 60 hours a week and you still feel broke and like you just stacked up. And we are a pure mentorship community and education that's ridiculously accessible. It's only 70 bucks a month, it's very active, ton of resources, um, and it helps you get past that quicker.

SPEAKER_02 1:25

Cool. And then um, Michael and Tim, like what are your roles within Service Catalyst?

SPEAKER_03 1:32

Yeah, we're we're co-founders. So we uh my my role is uh focused on the educational portion. So I do I'm not the only voice in the educational space, but I produce the majority of the educational content and I host one one of our events.

SPEAKER_01 1:50

Um so I handle mostly uh operations and a lot of our marketing and and social media. So um we have a few courses, one in particular that I did for um running ads and then uh host an office hours once a week on Thursdays. Um that office hours event is probably the the secret sauce of the community so far.

SPEAKER_03 2:12

It's uh Thursday, noon to one MST. There's it's not just Colorado folks, there's there's people nationally, and it's about 30 minutes of a building education topic that honestly every business can relate to whatever the topic that is is that week, and then 30 minutes of QA. The QA usually starts on um that topic, but then can go wherever the members need. Um, we have between 40 and 50 members now, usually eight to 12 in office hours. And when I say QA, that's the that's the real magic, is like we're in there, yeah, and we answer questions, but then you'll get seven other perspectives on the same. Um, you'll get Robin Baker's uh always in there. She's she's been on this podcast, I think. So you get an HR professional. There's all kinds of value in that pure back and forth.

SPEAKER_02 3:11

Yeah, and especially when you're creating partnerships, if you're in an environment where it's like safe to ask questions and or you have true empathy of for people who are understanding what you're going through because they're going through the same thing, there's some valuable place of learning, and that's a great breeding ground for trust and and and relationships. Um I've heard uh quite a few of your community collaborating with other parts of your community. So there must be something very intentional that you're doing that creates that team feel. Uh, maybe share some of that secret sauce.

SPEAKER_01 3:42

I think for me, what I see in the community is you've got a wide variety of business owners, um, uh different business sizes, different stages in business, and everyone has a piece that they've unlocked within their own business, and other people will ask questions and they'll be able to bring that experience in and take people from zero to one very quickly.

SPEAKER_03 4:08

For I also see it it was intentionally built to be authentic. Uh, we are authentic guys, that's why we get along. And um, so it's like not all the stuff I'm bringing to the table when I'm asking questions is good stuff. And I think that there's that gives permission to other people to show some chinks in the armor if we have chinks in our armor. So I learn every single office hours. Again, I'm there in a little bit more of a facilitary capacity. Mike's the main facilitator, but I answer a lot of the questions. So I learn new stuff from my business every single week.

SPEAKER_02 4:45

And you guys come with a lot of experience too, right? So both of you are business owners in your own right or have or own multiple businesses. Um, share a little bit of the backgrounds or the stuff that you guys are bringing to the table.

SPEAKER_03 4:56

Yeah, so my my story is really focused on from 21 to 27. I bought or founded five boring run-of-the-mill businesses. And um, I found that to be interesting because it when I that particular piece, because when I say that, some people think, oh, he's in tech or something. No, I was retail florist and window tinning shop and just boring stuff. So um yeah, we scaled them for the following 10 years and we've exited all but one of them. And yeah, now all I own is other than service catalysts is a window tinning business.

SPEAKER_01 5:28

Yeah, and my cabayout. Um, for me, uh I had I think four or five different businesses that that just failed to launch. And um our pet door business, we started with $800 between my wife and I. That was like what we had. Um, and so my expertise really comes into that um if you want to start a business with nothing, this is how we're gonna do it the guerrilla marketing, um, figuring out how to learn these things on your own. And that's um that's how our businesses have started. Yeah.

SPEAKER_02 6:00

Well, and Tim, at our first episode that you were on, you shared um about a Facebook post that you found. And so Mike's the the person who posted it. But um if they didn't catch that previous episode, share that story of how uh you first met Mike. It's May of 2023.

SPEAKER_03 6:15

I went back and found the post and word of mouth for a conference, actually. And it was something along the lines of, hey, I'm a new entrepreneur. Uh, would any experienced entrepreneurs uh be willing to grab a beer from with me on questions? And I was very busy at that point in my life. So I've I've actually gone back in my memory, like, why did I respond to that? Because I had so much going on, and I think it was back to to what I said a moment ago about the authenticity and vulnerability. And um, so yeah, we uh went to Horse and Dragon Brewery in Fort Collins um a couple of days after that. I do recall pulling up and sitting in the parking lot and thinking, I'm wasting this dude's time. I've never helped anyone before. Like, what do I have to offer? And um so yeah, I got through that that imposter syndrome. Mike is a very uh organized individual. Uh he had a list of questions. Um he asked me, I don't know, eight or ten questions probably. And quickly I realized, hey, I'd been through every one of those scenarios. I'd failed probably four times at each one, and now I had some answers and some resources of how to how to get past that. And so we he was pretty uh pretty amped by the end of it. I was pretty amped. Again, it was the first time I'd ever helped anyone. Uh, he texted me about a month later or so and was like, hey, I did everything you asked. That's the other thing I really appreciate about him is the follow-through. I did everything you asked, and I have a whole new set of questions. So that just kept happening informally. There wasn't any structure whatsoever. I don't know. A few months later, he's no co paddoors is growing, and a few months after that, it's profits are starting to come through. Then he's hiring his first employee, and we're putting systems in place. And uh two years later, it's I mean, it runs without his direct day-to-day involvement and kind of caused us to step back and think of like how do we do this for other people? It was so fun, so rewarding for both of us. I learned so much along the way. Um, and that's it, that right there was the genesis of service catalyst.

SPEAKER_02 8:26

So, Mike, take me into like when you're thinking about making that post and like what's business like, what's life like? Yeah, take me kind of into your world at that moment.

SPEAKER_01 8:36

Sure. So um, I think at the point where I had posted that, um, I was doing the sales calls, the installs, um, uh all the customer service, trying to figure out the business side of it. It was um, our daughter was, I mean, a few months old at this point, maybe six months, and um it was just it was awful, frankly. Uh it was very hustle cultures, um, gotta be up at five and asleep by midnight. And um I knew there had to be a better way. I knew there was a way to own and run a business that wasn't an 80, 90 hour work week. And if you know me, I I have no shame. I'll ask questions. I I there there's nothing off limits for me. And uh so I thought, yeah, this is a group of what 30 or 40,000 people. It's like there's gotta be at least one person in here. And um there there was two people that responded. Tim was one of them, and and he's the only person that followed through with it. And um, I remember sitting down and it was just it was like the whole entrepreneurship unlocked. Um and it started to grow very quickly as soon as I started meeting with Tim and and getting his insight, man, that that bell curve just started going up.

SPEAKER_02 9:53

And um was it was it a place of like I need to do this to survive? Like I'm I'm at a place where I'm vulnerable enough to ask this question because it's like I gotta do something, or is it really more of a place of curiosity that you uh were reaching out? That's a really good question.

SPEAKER_01 10:14

Looking back on it, I really felt like entrepreneurship was where I was called in life. Yeah, and so it was very much I mean, I had you know two people to feed and two people relying on me. So it was like I I have to figure this out. I I can go be a glazer somewhere else, but uh for what I want my life to be, this has to happen. So then you make the post.

SPEAKER_02 10:36

Do you guys like research each other before you actually did the phone? Like, are you like clicking through the profiles and like do I do I want to grab a beer? What was the what was kind of the interim between after the post and the and the horse and dragon? There wasn't I didn't do any any deep.

SPEAKER_03 10:51

I've never been asked for this one. Yeah, I did not do any. Um if you did, you probably found weird flower stories about all the content out there.

SPEAKER_01 11:00

Ironically enough, I don't think I did. I was just like, cool, this guy's willing to meet, let's go. Yeah, how how quick can we get together? Yeah.

SPEAKER_02 11:08

So it was like, I mean, that whole meeting could have gone a lot a different way. Obviously, Tim, you are who you are, and Michael, you are who you are, and it turned into this, which is we're gonna get into that soon. But it could have been anybody uh that you're meeting there. And uh Mike, do you feel like you there's something to learn from everybody, or is it were you seeking out somebody with Tim's background and skill set to learn from?

SPEAKER_01 11:32

I think someone with Tim's background was optimal, but one thing I I learned very on is that there's some there's always something to learn with every failure, success, every single person, there's at least one thing you can learn from them. And uh I don't really I wouldn't have seen it as a loss had I met with anyone else, uh, regardless of what their background was. Yeah.

SPEAKER_02 11:53

Well, and then so you kind of met each other under a mentor minty uh situation, and it's grown into being co-founders. So um I don't know who wants to take it, but somebody take us through that process where I felt I want to do business together, not just give you tips and advice for my business.

SPEAKER_03 12:13

Yeah, I I can tackle that one. I um uh one of my greatest strengths is identifying the right people that I need to surround myself with. It's been a complete story of my career has been surrounding myself with the right people and realizing that very, very quickly. So it didn't take me long to realize oh, I'd really like to do business with him. Like the the follow-through, the he was also taking my inputs and multiplying them to be greater than than my own outputs. Um, I learned so much. Uh, we installed some really important systems in my business from my helping him with and looking at things in a different light. So it was very quick that I was like, I it took a while to see to figure out what that looked like. Yeah, but um it was three to six months in. I was like, uh, it would be great to do business together. Cool.

SPEAKER_02 13:08

And then is was there a change of mindset, Mike, from being like, oh, Tim's one of my mentors, to hey, I'm like the equally part of this kind of deal.

SPEAKER_01 13:21

Uh I will say Tim always from the beginning made me feel like an equal. So uh there is that mentor-mente relationship, and I still feel that between us. Um but I've always felt like an equal. So uh when he had initially brought up the idea of, hey, let's blueprint what we've done uh and do this together, it was like, all right, I'm I have to step my own game up. And it's that uh not necessarily competitive in that I have to be better, but it's like this person's gonna operate at this level, so I need to find a way to operate at that same level.

SPEAKER_02 13:55

So, Tim, when you say like it was really quick that I that he was somebody I wanted to work with, right? I think in in the realm of networking or building partnerships, you have your eyes set on man, that would be a great alliance, or that would I would love to get closer to that person. What steps did you take to foster that relationship to build that?

SPEAKER_03 14:13

Yeah, so we did a small amount of business together pretty early on. Uh had see uh Mike did some work for for one of my companies, and so I I do I do like to do that walk before we went that wasn't intentionally like moving towards service catalyst, but you want to see how people operate. So that that was the first step, again, uh kind of unintentionally the first step in that, but um yeah, then for me, service catalyst was such an abstract idea. Like I didn't it it it took a long time, even after launch, to really know what it was and what it can be. So it started off as like a sounding board of sorts, and then it just kind of grew like we can do this together and we can kind of uh so I guess that that's the process. It wasn't all that intentional outside of hey we want to bring this to other people.

SPEAKER_02 15:15

Was it like uh did you guys have like just an ongoing text thread, or like how did you guys stay in touch to as you're continuing to build that?

SPEAKER_03 15:23

Yeah, we um after it became obvious that Service Catalyst was gonna be a partnership, we started structuring it was every other week meetings or maybe monthly, monthly meetings, coffee, Edwards for a cigar, beer, something like that. Um, we do have an ongoing text thread that as the idea flushed out, it the activity uh increased significantly a lot on the weekends. I don't know, like I spiral Palmer, Palmer Flowers is one of my mentors. Um he always thought it was like take some time on the weekends for strategic thinking. So I do do quite a bit of strategic thinking on the weekends. So Mike oftentimes would get just a machine gun of uh text messages on that. But um, yeah, I mean that's how it works.

SPEAKER_02 16:16

I'm curious how much both of you think like it was fate or luck versus it was intentionally that you guys found each other. That's a great question.

SPEAKER_03 16:29

I my knee-jerk is always luck on that, but honestly, when I look back at my career, um it is littered. This the success is littered with having the right people around me. Um, so there's gotta be some some type of skill or fate or something like that in that. But my knee jerk is luck, but I don't think it's luck.

SPEAKER_01 16:53

Yeah, yeah. I would say the same. There is a lot of luck. I feel very lucky um that we had connected to begin with and that we've gone gotten to this point.

SPEAKER_02 17:02

Well, as entrepreneurs, you gotta protect your time, your calendar, but also you don't want to miss opportunities as they're coming to you. So how would you advise somebody in that filter versus you know maybe you you don't see it through or you just move on to the next appointment versus hey, this one's worth taking the next step with?

SPEAKER_01 17:24

Personally, I think a lot of it has to do with your gut. What does your gut tell you? And you have to be willing to make that sacrifice of your time to know and to get that gut feeling. And we see entrepreneurs that like taking meetings every minute of every day. Uh, we see entrepreneurs who aren't taking any meetings at all, and there's pros and cons to both. Um I think if you have a structured way of taking meetings, it has to be within this box and these check these boxes for us to to meet for any serious length of time is an effective way to to filter that. I think gut is the right answer.

SPEAKER_03 18:04

Um there are signals that that you can watch for, um follow-through being the easiest one. Like if they if they say they're gonna do something and then they do it, then I'm more likely to to push into that. But um the another signal is is do they give value authentically and without you know qualification or reprise? And so I I think there's ways to qualify, but at the end of the day, you really do need to trust your gut.

SPEAKER_02 18:36

Yeah. Well, it for me it's fun because it's like you were generous with your time to take the appointment and and freely give advice. And then Mike, you were generous enough to actually implement it and give feedback to Tim of like, hey, I did it, and I have more questions. Um, which that for me, that would get people my attention if if I have somebody who is like really in earnest working to implement strategies and took the advice and put the weight in it, wants to be successful.

SPEAKER_00 19:04

Yeah.

SPEAKER_02 19:05

Um, I think there's some valuable networking there, is like how do you get um on people's radar and and those kind of things.

SPEAKER_03 19:12

I think for networking, I mean if we want to apply this to networking, which makes sense, is the follow-through piece, man. If you say you're gonna message them, if you say you're gonna do this, that, or the other thing, you have to do it and you have to do it on time. Uh otherwise, there's no way. Like you, I'm not gonna trust to send my best clients to you. You know, I think that follow-through piece of you and it's twofold, right? You have to control what comes out of your mouth, and so being intentional what comes out of your mouth, and then following through on it, I think is really important.

SPEAKER_02 19:46

So people of service catalysts, the people that you're mentoring, and um if you had one or two pieces of advice somebody's coming in, what would it be if you had to boil it up, boil it all down? I know I can come to office hours and get something good, but do you see some consistent themes? Yeah, for sure.

SPEAKER_03 20:05

Um so we found that early cycle service business owners have a variety of problems that they're aware of. And we we have a resource for almost every type of problem that you can come to Service Catalyst with. And frankly, if not, I'll we'll build up for you. And that's kind of the the tack that we're taking. Um, and so we found that the people that have the most success spend a little bit of time looking through our resource library and finding one that meets a need. We have some ways when they're onboarded to point them in those directions, but finding a resource that you need and then implementing it is how people get the quickest value. We just had um a member who's joined last week and last Saturday. He joined at 11 a.m. And he's he's a very high-level executor. He texts me two and a half hours later, said, Hey, I found the resource on remarketing to your existing list. I have been starving for something like that. I've already signed up for Brevo, my preferred email marketing program, but it doesn't matter. Sent out an uh email blast to my 2300 customers and book two jobs off of the business two and a half hours after joining the community. Like, will you give me a test of guys? So the other thoughts on that? What what else do you see as common themes thing?

SPEAKER_01 21:41

I think for me, everybody or a lot of the the members that come into our community, they come in like, I need more leads, I need more leads. And from my experience, when we've dug into that, the leads are there, but there's not a follow up system for getting them from. From lead to converted customer. And I would say that's one of the biggest things we've seen is like, yeah, you're getting the leads, but we need to do something with them. We need to create them, create customers out of those leads. And I think the resource library is just, I mean, people get tremendous value out of it. Whether you uh have questions about are the the people working for you, the W-2 or 1099, and how do you differentiate that? Uh, the master class that Tim did is an overarching umbrella of entrepreneurship.

SPEAKER_03 22:31

That that's a good point. We spend a lot of time talking about I don't want to hear you need more leads until you have a tight sales process, sales and follow-up process. That permeates from a hundred thousand dollar business to there's multi-million dollar revenue businesses that came into service catalysts without a proper sales and lead follow-up process. It's it's uh really critical.

SPEAKER_02 22:56

Do you find that it's something that business owners know that they don't have a great process?

SPEAKER_03 23:01

No.

SPEAKER_02 23:01

Uh they don't even know that they don't know, right? Okay.

SPEAKER_03 23:05

It's uh really common to become aware of right around your first major revenue plateau for a lot of service businesses. That's a million. Um but no, it because a lot of them are doing it, right? So they're the ones doing the lead follow-ups, like, oh yeah, I'm good at lead follow-ups. Well, you didn't call that one back. Right. Sure. Like that one you left on red for two days, you know. So like I so no, they're not aware of it.

SPEAKER_02 23:36

Um, do you guys find that you're able to do so much more together than you ever if you had to build it on your own um versus building it together? What do you think allows different things that you're able to accomplish because of your working together?

SPEAKER_01 23:52

I think for me, uh, in a lot of ways, Tim and I are very, very similar. And in many ways, we're two opposite ends of the spectrum. So we've had this debate between us. When you run a Facebook ad, do you do the instant form or do you do send them to your website contact form? I am die hard contact form. Tim is diehard instant form.

SPEAKER_03 24:13

Yes, it's so true.

SPEAKER_01 24:15

And then a month ago, I set it up, and I'm I'm like uh one of our new ads, all right. I'll do the instant forms. We're getting leads out the wazoo like qualified leads. So there's this collaboration where we both have a different point of view, and there's cross-pollination between our experiences that just it really enriches. I don't think service catalysts would be anywhere near the where it is now had I just had the idea and decided to start it.

SPEAKER_03 24:45

I so we bought Palmer Flowers when we were 27, so uh 110 employees at the time. Um I couldn't do it all myself. We were partially employee owned, so we had yeah, 35% of the business was owned by employees. And that's what taught me that I'd never want to do something on my own. Like I will probably never wholly own a business again because if you choose the right partner, one plus one doesn't equal two, it doesn't equal three, it can equal a hundred. So yeah. Um yeah, we there's uh we have a pretty good cadence of meeting regularly, assigning tasks and tackling those tasks, and it allows for uh different perspectives in which multiply our efforts.

SPEAKER_02 25:31

I I I totally see like one plus one can equal a hundred, right? And amplify, but I also see a lot of entrepreneurs get stuck by like one plus one equals negative ten. It's like they're spending more time in the relationship and it's not really going, it's just another thing to do, and it doesn't actually enhance what would be the keys to making sure that it's something that amplifies versus something that's just sucking time.

SPEAKER_03 25:57

There's a couple of keys from you. One is uh moral alignment. So one of the biggest issues I see in partnerships is I mean, you can be in different stages of life, different income, different whatever. If right and wrong aren't the same right and wrong, you it's not gonna work. So we see that a lot. The other thing is ambiguity. Um, it's not that a part that operating agreement's gonna cover every situation. In fact, it won't um cover every situation, but you need to talk through and make sure you're on the same page on so many more things than most partnerships get to. Um, how are we distributing the cash? How do we calculate when we're distributed? When are we distributing the cash? What are the employee discounts or friends and family discounts? So I I think just a lot more conversation. People get really excited about partnering and they go too fast on it.

SPEAKER_02 26:47

Yeah. What about uh maybe not like I'm going into business together, but I'm teaming up with another business to do a joint marketing or collaboration of some kind. So um do you feel like without the rigor of all the operating agreements, like at least some on the table? Like if it's a little bit less at stake just by a joint marketing that people don't put as much into it?

SPEAKER_01 27:12

I would say people do, but I think that's a mistake. Okay, because when you partner with somebody, if I send a lead to you, how you handle that lead directly reflects on me. Even if I do a great job in my business, I hand them off to you, and I think that's it is say lower stakes because you're not in a legal agreement together, but that connection, you have to be, like Tim said, on the same moral ground, you have to be of the same mind, um, treat your customers the same way.

SPEAKER_02 27:47

Yeah, for sure. How do you how do you navigate those conversations so you're actually finding that out? Um Google reviews, gut. So you're yeah, you're like you're not just taking their word, or or you you are taking their word. It is the gut, right? So yeah.

SPEAKER_03 28:03

I'm I'm taking my I'm trusting my word. Like this, I'm and the other thing that's interesting. The the other thing that I'm doing is I try and give them opportunities to fail. That sounds so negative, and I'm not a negative dude, but I do it's like a show me though. Yeah, yeah. I'm I'm gonna lob a couple softballs at you and kind of see what you do with them. Um, I I think that that helps. Um yeah, you the other issue I think you get in those those shared marketing situations is they start equitable, or you try and start them equitably, and then at a certain point they get out of equilibrium, and it's um hard to keep it going from that perspective.

SPEAKER_02 28:44

So for trying to foresee that. Well, I think it's good advice. Hey, start small, see if there's good, and then scale up. Yep. Um, speaking of scaling, um, you know, if you leave something like EDMyth or work with you guys, like you got to bring in the right people and the right uh things. So um if you had to give advice to an entrepreneur who's looking to scale, um, what would be the main thing that you would advise them to do?

SPEAKER_03 29:08

Um a big EMyth guy. I don't hear it very often. Love love the emyth. Um I I think the first thing, I'll say one and you can say one. The first thing is you need so many more systems than you think you need before you start hiring people. You need a way for them to do the things that they're supposed to do. People's eyes glaze over when you say the word system, so it's not even say system. You need the right way to have a lead handled or to have a job scheduled down and documented before you start bringing people in.

SPEAKER_01 29:45

I would largely agree. I think you should break it. You should break your business. You should just put it through the ringer. If you can have people role play calling you all day, see what that feels like, see where it's like, oh man, if I did have just this form on the website I could eliminate. I think you got to break stuff. And I think you have to do that over and over and over again as an entrepreneur. It's better to do it yourself than scale, and then it breaks, and then you have so much more on the line.

SPEAKER_03 30:13

The other thing we see from service businesses at the really early end of scaling, right? Is they have 17 lead gen sources. Sure. And they're all 17 done poorly. You have to have a source that your leads come from. You've got to get really, really, really good at it before you branch out.

SPEAKER_02 30:32

So when you're when you're building systems, how do you how would you advise a busy entrepreneur to spend the time? Is it time blocking during a week? Is it nights and weekends?

SPEAKER_03 30:41

Or I'm a big fan of calendar blocking. Okay. Um yeah, it's I think working on your business, it sounds really sexy, right? It's really not. Um It's really like doing the putting time in your calendar to do the things that your business needs to grow that isn't answering the phone or installing the next thing.

SPEAKER_02 31:04

Is it I mean, does bite size help, or do you really need to like allocate eight hours a week, ten hours a week, twenty hours a week to it?

SPEAKER_03 31:12

I I'm a big fan of one-hour chunks um and as many of those as you can fit in your calendar. I mean, I'm to this day, I do that on Monday mornings, try and fit as many one-hour chunks as I can. Yeah. It's interesting. I was having a uh meeting with a high-level exec in Fort Collins that I help out, and it was an accountability meeting this morning, and he was talking about that. I said, Well, I have my calendar all blocked out for the week to do my things, my rocks, if you're an EOS person. But um, it's like the problem I keep having is I get busy and then the calendar block doesn't happen. So there's one small tweak you can put in that. He called it the zombie calendar block. So this is brand new, brand new thing. So if I have a calendar block to do social media and I miss it because some other fire is going on, I don't just let that not happen. That calendar block moves forward into another slot in my schedule, and those things have to happen. So it's I think it's calendar blocking, but but in a unique way.

SPEAKER_02 32:17

Yeah.

SPEAKER_01 32:19

I think along those lines, uh, when it comes to figuring out those processes, setting that time to figure it out is great. I I like to do it in the moment. I like to track uh I reached a point where I could either spend money getting more leads or I could figure out how to convert the leads I was already getting. And I started recording my voice on the sales sales calls and listening to it back. And my SOP for the office manager for my sales rep is created off of that. It's the cringiest thing you'll ever do, but it is probably the most valuable thing you'll ever do. Oh, yeah. I listened to myself talk my business out of so many sales, and it's just shut up, man. Yeah.

SPEAKER_03 33:03

Service Catalyst was founded on that idea of hey, we're gonna help you build systems. Um the reality is what you're talking about here of how do we get to the point where we can build the system is actually what we end up spending spending more of our time working through um some of its mindset based. Also, you need to have them be of the mind that it you're the owner of the business, not the doer of the business. Totally. And um, and then it can be done well without you doing it.

SPEAKER_02 33:33

Yeah. Well, Mike and Tim, thanks for coming on the show and uh you know, sharing about your partnership and how you've made it strong, but also um sharing about service catalysts and the environment you create where an entrepreneur can come and ask of ask a question, grow together with somebody else who's trying to grow. Um, if somebody's interested in service catalyst or taking you guys up for cigars or coffee or whatever, beers, uh, how do they get a hold of you?

SPEAKER_03 33:59

Yeah, for service catalyst, it's the catalystcommunity.com. Uh for me, I'm LinkedIn is easiest for me. Tim Jordan, CEO on LinkedIn. Love to connect. One really important thing for me about Service Catalyst is it was started by authentically helping uh another entrepreneur. And that's how we're getting the word out. So if you have a question about a system, I'll I'll buy you a beer and we'll talk about it.

SPEAKER_02 34:22

Yeah, and try to beat the three-hour timeline or turn it around for beer. Yeah, Mike, how about you have a uh can people get in touch with you?

SPEAKER_01 34:30

Yeah, uh, all of our social media is uh service catalyst. You can uh Instagram is where I'm the most active. It's just Michael the Hungry. Um also monitor that service catalyst there and then um just Michael Wendt on LinkedIn. Right on.

SPEAKER_02 34:43

Well, thanks for coming on the show, Tim. Thanks for coming back. And uh it's really super fun hearing about the story and how you guys have grown. So appreciate you having us. We'll see you around Northern Colorado. Thanks. Hey all, thanks for watching. I love networking and building relationships with other Northern Colorado business leaders. So if you want to come meet some of these podcast guests, meet me or meet some other amazing entrepreneurs in Northern Colorado. I would love to have you attend one of our next events. Uh go in the podcast description. There's a way so you can see our upcoming schedule. And maybe uh you could be a future podcast guest as well. Thanks.